Why use these: Use books for broad information about a topic, such as historical background, biographical information, or to fully understand the context of a specific research topic. All books listed are in the General Collection, which is on the Third Floor of the library. In addition to these books, you can search the library's catalog for your topic of interest. You may also browse the relevant sections of the library.
The West Library uses the Library of Congress Classification System to arrange the books in the library. Here is where books having the subject of Mass Media falls in this classification system:
The creation of the media : political origins of modern communications by 
Images that injure : pictorial stereotypes in the media by 
The twenty-first-century media industry : economic and managerial implications in the age of new media by 
Media and Social Life by 
Encyclopedia of Rhetoric by 
The Media Globe by 
Setting the agenda : the mass media and public opinion by 
Popular trauma culture : selling the pain of others in the mass media by 
The people's news : media, politics, and the demands of capitalism by 