Insights AssociationAs the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (Council of American Survey Research Organizations--founded in 1975) and MRA (Marketing Research Association--founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion.