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MKT 3328: Retailing: SWOT Analysis

SWOT Analysis

A SWOT analysis is another method under the situation analysis that examines the Strengths and Weaknesses of a company (internal environment) as well as the Opportunities and Threats within the market (external environment).

Source: Boundless. “Conducting a Situational Analysis.” Boundless Marketing Boundless, 26 May. 2016. Retrieved 01 Feb. 2017 from