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MKT 3328: Retailing: Porter's Five Forces Analysis

Porter's Five Forces Analysis

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A diagram of Michail Porter's Five Forces based on an image from Porter M. E., Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985), page 5

Source: Porter's Five Forces Analysis

The Porter model involves scanning the environment for threats from competitors and identifying problems early on to minimize threats imposed by competitors.

Source: Boundless. “Conducting a Situational Analysis.” Boundless Marketing Boundless, 26 May. 2016. Retrieved 01 Feb. 2017 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/steps-to-creating-a-marketing-plan-28/conducting-a-situational-analysis-151-7221/