LibGuides: MKT 3328: Retailing: Industry/Marketing Info

U.S. Census Bureau

Monthly & Annual Retail Trade
Guide to Data Sources for Retail Trade from the U.S. Census Bureau
Annual Retail Trade Survey
To produce national estimates of total annual sales, e-commerce sales, end-of-year inventories, purchases, total operating expenses, inventories held outside the United States, gross margins, and end-of-year accounts receivable for retail businesses and annual sales, total operating expenses, and e-commerce sales for accommodation and food service firms located in the United States.
Retail Trade by Zip Code

Economic Census
The Economic Census is the U.S. Government's official five-year measure of American business and the economy. It is conducted by the U.S. Census Bureau, and response is required by law.
2012 Retail Trade (NAICS Sector 44-45)

Industries at a Glance: Retail Trade
Federal Reserve Bank of St. Louis | Economic Research | Retail Trade
The Changing Face of Retail Trade
Bureau of Economic Analysis | National Economic Statistics
BEA’s national economic statistics provide a comprehensive view of U.S. production, consumption, investment, exports and imports, and income and saving. These statistics are best known by summary measures such as gross domestic product (GDP), corporate profits, personal income and spending, and personal saving.

What are Business Classification Codes?

SIC
- The Standard Industrial Classification (SIC) system was created in the 1930’s to classify establishments by the type of activity in which they are primarily engaged.
NAICS
- The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments by what they do or produce or sell.

Where you can find Business Classification Code of a Company

First Research! This link opens in a new window
Industry analysis database from Mergent that gives forecasts. trends, challenges, critical issues and opportunities for over 500 industries.

Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of America's consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.