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MKT 4311 Marketing Research: Home

Eunice and James L. West Library Contact Information

Library Hours

MONDAY 7:30 am-12:00 midnight
TUESDAY 7:30 am-12:00 midnight
WEDNESDAY 7:30 am-12:00 midnight
THURSDAY 7:30 am-12:00 midnight
FRIDAY 8:00am-5:00pm
SATURDAY 11:00am-5:00pm
SUNDAY 1pm-midnigiht

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Course Description

Prerequisites: MKT 3321 (with a grade of C or better), senior standing and either concurrent enrollment or completion of BUA 2321(with a grade of C or better). In the case of concurrent enrollment in BUA 2321, any student not continuously enrolled in both courses is subject to withdrawal from MKT 4311, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course. A study of the methodology related to problems in marketing decision making. Emphasis is placed on types of research, research design, data collection, sampling, and statistical analysis. Recommended for Marketing Majors only

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Dennis Miles
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