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MKT 4342: International Marketing: Research Starter

Research Starter Topics

International Marketing Research

Books

Why use these:  Use books for broad information about a topic, such as historical background, biographical information, or to fully understand the context of a specific research topic.  All books listed are in the General Collection, which is on the Third Floor of the library. In addition to these books, you can search the library's catalog for your topic of interest.  You may also browse the relevant sections of the library.

  • D. Individual Countries (Europe, Asia, Australia)
  • F: Individual Countries (North, Central, and South America)
  • HD: Industries
  • HF: Commerce  
  • J: Political Science (Different subheading for countries)